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Wapi documentation

## Click To WhatsApp Ads

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#### 1. Overview

The Click To WhatsApp Ads module is a powerful integration that lets you manage your Facebook advertising assets and launch high-converting WhatsApp campaigns directly from Wapi. By bridging Facebook's global reach with WhatsApp's personal engagement, you can drive more sales and provides instant customer support.

###### Asset Synchronization

Automatically sync your Facebook Pages and Ad Accounts to maintain up-to-date marketing assets.

###### Guided Campaign Creation

Follow our 3-step wizard to define objectives, target audiences, and design engaging ad creatives.

###### Real-time Analytics

Monitor spend, reach, and conversion metrics through a comprehensive performance dashboard.

#### 2. Asset Management (Sync Social Accounts)

Before launching campaigns, you must synchronize your Facebook assets. Wapi provides a unified view of your connected Pages and Ad Accounts.

Tip: Use the "Sync Ads" button periodically to ensure any changes made directly in Facebook Ads Manager are reflected in Wapi.

###### Key Management Features:

- Account Filtering: Quickly find specific ad accounts using the integrated search bar.
- Status Monitoring: Instantly check if an account is `Active` and if it has a valid payment method.
- Direct Action: Click "Manage Campaigns" to jump straight into the campaign hierarchy for that specific account.

#### 3. Campaign Hierarchy Management

Manage your ads using the standard Facebook hierarchy: Campaigns → Ad Sets → Ads. This structured approach allows for granular control over budgets and targeting.

###### Campaigns Level

View high-level objectives (e.g., Awareness, Sales) and set global budgets.

###### Ad Sets Level

Manage demographic targeting, placements, and specific ad set statuses.

###### Ads (Creative) Level

Review and edit specific ad creatives, preview visual appearance, and monitor individual performance.

#### 4. Creating a Click To WhatsApp Campaign

Our guided 3-step wizard simplifies the complex Facebook ad creation process.

###### STEP 1: Campaign Information

Set your foundational campaign parameters.

- Campaign Name: A descriptive name for tracking (e.g., Summer Sale 2026).
- Objective: Choose Traffic or Sales to drive WhatsApp messages.
- Daily Budget: Control your spend by setting a daily limit in USD/INR.

###### STEP 2: Targeting Configuration

Define exactly who should see your ads.

- Location Targeting: Use the interactive map to select countries or regions.
- Demographics: Refine by Age range (e.g., 18-55) and Gender.
- Platforms: Select where your ads appear (Facebook, Instagram, Messenger).

###### STEP 3: Creative & Welcome Experience

Design the ad and the initial user conversation.

###### Welcome Experience

Define the greeting text and pre-filled message a user sees when they click your ad. Connect an Automation Trigger to start a Chatbot flow automatically.

#### 5. Performance Analytics Dashboard

Optimize your ROI by monitoring campaign performance through our real-time analytics engine.

###### Metric Overview

Track Total Spend, Impressions, Reach, and Link Clicks in a clean, card-based interface.

###### Audience Demographics

Visualize the gender and age distribution of your audience to refine future targeting.

PRO TIP: Check the "Platform Breakdown" chart to see whether Facebook or Instagram is driving more traffic, and adjust your budget allocation accordingly.