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Wapi documentation

## WhatsApp Templates

#### Welcome to WAPI!

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#### Professional Overview

WhatsApp Templates are structured, pre-approved message payloads required by Meta to initiate or restart business-to-customer conversations. These templates form the backbone of your automated communication strategy, enabling proactive engagement while ensuring compliance with WhatsApp's global messaging policies.

Requirement: You must have a connected WhatsApp Business API (WABA) account to view, sync, or create templates. Without a verified connection, template management will be restricted.

#### Strategic Benefits

###### 24-Hour Re-entry

Re-engage customers after the standard messaging window has expired using pre-approved formats.

###### Brand Consistency

Maintain a unified brand voice across multiple agents with standardized response payloads.

###### Automated Outreach

Drive bulk marketing and utility campaigns using high-converting, verified delivery routes.

#### Accessing the Template Library

Navigate to Integrations → Templates from your sidebar to access the central management hub.

- Explore (Admin Library): Access a curated marketplace of high-performing templates pre-built for various sectors like Fashion, Finance, and Healthcare.
- Custom (Management): View and manage your own unique templates across different statuses (Draft, Pending, Approved).
- Core Action Buttons:
  - Sync: Pull latest template updates directly from your Meta Business Suite.
  - Sync Status: Check real-time verification status for individual templates.
  - Create New: Initiate the development of a unique template using the advanced editor.

#### WhatsApp Category Standards

Strategic Category Selection

Choosing the appropriate category is critical as Meta applies distinct pricing models for each. While most engagement-focused templates fall under Marketing, Utility is reserved for essential transactional updates, and Authentication is strictly for security-related OTP codes.

##### Marketing

Used for promotions, announcements, and product updates. These are strategic tools for driving conversions and engagement.

Learn More

##### Utility

Critical transactional updates such as order confirmations, payment receipts, and delivery tracking notifications.

Learn More

##### Authentication

High-security messages used for providing One-Time Passwords (OTPs) and account verification codes.

Learn More

#### Build with AI: Smart Generation

Generate high-converting WhatsApp templates in seconds using our integrated AI engine.

###### Why use AI Generation?

- Instant Drafting: Eliminate writer's block with context-aware content suggestions.
- Optimized for Conversion: AI suggests high-performing CTAs and engagement tones.
- Multi-Lingual Support: Generate professional templates in any supported dialect instantly.
- Contextual Accuracy: Tailors content specifically to your industry sector and use case.

###### AI Input Parameters

Business Name

The name of your brand or agency to establish context for the AI.

Language

The primary language and dialect for the generated message template.

Industry

Select your specific business sector (e.g., E-commerce, Finance, Healthcare).

Occasion

The specific event or context (e.g., Seasonal Sale, Order Update, Welcome).

Purpose

Defining the core goal (e.g., Recovering Abandoned Carts, Re-engagement).

Action

The desired customer engagement type or primary Call-to-Action (CTA).

Tone

Select the brand voice (e.g., Professional, Friendly, Urgent, or Formal).

Additional Details

Add specific notes, offers (e.g., "10% off for first-time buyers"), or custom requirements.

#### 4. Professional Creation Workflow

Developing high-quality templates requires attention to structure and metadata requirements imposed by Meta.

###### 1. Identity & Linguistics

Define a unique template name (lowercase + underscores) and select the primary delivery language.

###### 2. Media Enrichment

Attach high-impact headers (Image, Video, Document, or Location) to increase visual engagement.

###### 3. Smart Generation BUILT WITH AI

Utilize our integrated AI tool to generate professional, context-aware message bodies in seconds.

###### 4. Status Tracking

Monitor your template through the Custom tab to see if it is Awaiting Review or Approved.

#### 5. Template Management Workspace

###### Status Filtering

Quickly isolate templates based on their lifecycle status: Draft, Pending, Approved, or Rejected.

###### Usage Monitoring

Keep track of your monthly template limits (e.g., 37/50 used) to manage your subscription capacity effectively.