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WAPI Documentation

## Meta Limitations and Messaging Tiers

#### Welcome to WAPI!

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#### SECTION 2: Messaging Limit Tiers

Tier | Limit (24 Hours) | Description
--- | --- | ---
Default (Unverified) | 250 | Starting limit
Tier 1 | 1,000 | After verification
Tier 2 | 10,000 | Medium scale
Tier 3 | 100,000 | High scale
Tier 4 | Unlimited | Enterprise level

Limits increase automatically based on:

- Message quality
- Usage
- Engagement

#### SECTION 3: How to Check Messaging Limit

Via Meta Business Suite:

- 1. Open Meta Business Manager.
- 2. Go to WhatsApp Manager.
- 3. Navigate to: Account Tools → Messaging Limits.
- 4. View: Current limit (e.g., 250, 1K, 10K), Scaling progress, and Quality rating.

Your business phone number's current messaging limit is displayed in the WhatsApp Manager → Account Tools → Messaging Limits panel.

- Limits are shared across all numbers in the same business portfolio.

#### SECTION 4: What Counts Against Limit

✅ Counts:

- Sending a template to a NEW user (outside the 24h window).

❌ Does NOT count:

- Replies within 24h.
- Multiple messages in the same conversation.
- Incoming messages.

#### SECTION 5: Example

- Send template to 1000 new users → counts as 1000.
- Send 5 messages to the same user → counts as 1.

#### SECTION 6: Important Notes

- Limits apply only to business-initiated messages.
- Based on unique users, not message count.
- Portfolio-based limit (shared across numbers).

#### SECTION 7: Best Practices

- Maintain high quality rating.
- Avoid spam.
- Increase gradually.
- Monitor limits before campaigns.

#### Per-User Marketing Limits

#### Overview

- Meta applies limits per user (not just per business).
- Applies ONLY to: Marketing template messages.

#### What Happens & Behavior

- If a user receives too many marketing messages, Meta may block new messages.
- This block can occur even if your account has remaining messaging limits.
- Limits depend on user engagement and recent marketing exposure.
- Meta considers messages from ALL businesses (not just yours).

#### Important Rules & Examples

- Marketing templates → limited.
- Utility templates → NOT limited.
- Authentication → NOT limited.
- Example: User receives many promo messages → next marketing message fails. Utility message → still delivered.
- Error Scenario: Message may fail even if your messaging tier is high and quality rating is good.

#### Best Practices

- Avoid over-sending marketing messages.
- Focus on engagement.
- Use utility messages where possible.

#### Meta Limits & Charges Table

Feature | Limit Applies | Charge Applies | Condition | Notes
--- | --- | --- | --- | ---
User-initiated messages | No | No | Within 24h | First 1,000 per month are free; triggers service window.
Business-initiated (template) | Yes | Yes | Outside 24h | Opens new conversation and counts against tier limits.
Marketing templates | Yes | Yes | Always chargeable | Highest cost; subject to per-user limits by Meta.
Utility templates | Yes | Yes | Always chargeable | Lower cost; not subject to per-user limits.
Authentication templates | Yes | Yes | Always chargeable | Medium cost; not subject to per-user limits.
WhatsApp Flows | No | No | If inside 24h | Flows are free; charges apply only if sent via a template.
Interactive messages | No | No | If inside 24h | Free inside conversation window; charges apply via templates.
Per-user marketing limit | Yes | N/A | Meta-controlled | Blocks excessive marketing messages to users.

## What's Next?

### Meta Pricing

Understanding Costs

### Meta Permissions

Setup & Assets

### Billing & Payment

How to set up payments